April 21st, 2009 Remember…you read it here first.

As I wrote a couple of weeks ago, the Detroit Lions have finally released their new logo and it is exactly what early sources said it would be. With this larger picture, you can see the logo better. I do like the changes to the Lion itself, but I am still not thrilled with the wordmark. In fact, I don’t really care for the wordmark at all.

In my original post, somebody commented that the wordmark looks very World League and he’s dead right. Ever since he wrote that, all I can think of is USFL or something like that. 

In truth, though, I won’t mind the wordmark too much if they just field a better team. You can have the greatest logo in the world, but if the product on the field is garbage, your brand is garbage. Plus, I’d like to see the Lions return to anthing-close-to-respectability just because I am tired of ESPN jackasses and their constant smirky comments.