July 16th, 2009 Burger King’s Seven Incher

Burger King is no stranger to controversy in its advertising. Cripsin Porter + Bogusky have pushed the envelope a few times, but they actually are not responsible for the ad above.

This ad is for the BK Super Seven Incher, a new sandwich available in Singapore. The King used a Singapore firm to create the ad above, which uses clear sexual imagery and language (“Fill your desire for something long, juicy and flame-grilled…”). I have to admit that I find the ad kind of funny, but I can also recognize why people are all up-in-arms over it.

With all of the hubbub over the ad, I think that we’re missing one thing—who in the hell needs a 7-inch Burger King hamburger? Isn’t that, like, 2000 calories or something? That’s just stupid.

As a bonus, here is one of BK’s previous close-to-the-egde ads, created by Montreal’s Bleublancrouge.