Keep It Simple, Stupid.

Too many pretentious Web designers dilute themselves into sacrificing the simple things in favor of some splash page that “looks really cool.” That’s great, Picasso, but while you’re admiring your graphics, a potential customer is getting frustrated because he can’t find the business’ contact info.

In every Web design/re-design team I worked with, i always said: PUT THE ADDRESS PHONE NUMBER SOMEWHERE VISIBLE ON EVERY PAGE.

As for telephone communications, I’d be interested in stats on whether or not phone trees are cost effective or not…or worth the frustration.